# Influencer Media Kit Guide

> Practical guide for creators: what to include, platform metrics, and live templates. Editorial focus for beauty, fashion, and lifestyle partnerships.

Canonical HTML: https://ezrakits.com/resources/influencer-media-kit

## What to include

- Short bio and positioning (niche, categories, cities)
- Audience demographics (age, gender split, top countries/cities)
- Engagement metrics (likes, comments, saves, reach, views, story views)
- Best work: 2–4 posts/reels with outcomes and brand tags
- Testimonials or quotes
- Services and packages; rates optional
- Contact and availability

## Platform metrics that matter

- **Instagram:** saves, comments, reach, story views, link clicks
- **TikTok:** views, average watch time, completion, shares
- **YouTube:** views, average view duration, CTR, returning viewers

## Live template with Ezra

Ezra builds a live kit with editorial branding and real-time metrics. Share a link and update without resending. Designed for beauty, fashion, and lifestyle creators.

Sign up: https://app.ezrakits.com/signup