# Instagram Media Kit Guide

> What Instagram metrics brands care about and how to present them in an editorial media kit for beauty, fashion, and lifestyle creators.

Canonical HTML: https://ezrakits.com/resources/instagram-media-kit

## Key Instagram metrics for brand pitches

- Saves and comments (engagement depth)
- Reach and impressions
- Story views and link clicks
- Audience age, gender, and top cities
- Reel performance and average watch time

## Editorial presentation

Beauty and fashion brands respond to styled kits — not screenshot grids. Ezra pulls live Instagram insights into editorial layouts with your fonts, colours, and gallery curation.

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