# Media Kit: The Complete Guide

> A media kit is a creator's pitch document for brand partnerships. Ezra builds live, editorial media kits for beauty, fashion, and lifestyle creators with real-time Instagram, TikTok, and YouTube metrics.

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## What is a media kit?

A media kit is a one-to-two-page profile that helps brands quickly understand who you are, who your audience is, and why you're a fit. It typically includes bio, audience metrics, past brand work, and contact details.

## Why media kits matter now

Brands want engagement, authenticity, and clarity — not follower count alone. For beauty and fashion, short-form video is primary proof. Modern kits should showcase video alongside live metrics a brand can trust.

## What to include

- Short bio and positioning (niche, categories, cities)
- Audience demographics (age, gender split, top countries/cities)
- Engagement metrics (likes, comments, saves, reach, views)
- Past brand work and testimonials
- Featured content and links
- Contact details and availability

## How Ezra builds editorial media kits

- AI-assisted layout and typography tuned for beauty, fashion, and lifestyle
- Live metrics from connected Instagram, TikTok, and YouTube
- Public share link you can update without resending
- Agency-grade editorial design — not generic templates

## FAQs

### Do I need to include rates?
Optional. Many creators share ranges only when a brand is qualified.

### PDF or link?
A live link updates automatically; PDF when a brand requests it.

### How long should a media kit be?
1–2 pages. Put the best work up front.

### What metrics matter most?
Saves, comments, reach, story views, and content performance over time.

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