# TikTok Media Kit Guide

> TikTok metrics brands value and how to include them in a live editorial media kit.

Canonical HTML: https://ezrakits.com/resources/tiktok-media-kit

## Key TikTok metrics

- Average views and engagement rate
- Watch time and completion rate
- Shares and saves
- Audience age breakdown and top countries
- Past brand partnership performance

## Why live data matters

TikTok metrics change weekly. Ezra connects your account and displays current insights inside styled pitch kits for beauty, fashion, and lifestyle campaigns.

Sign up: https://app.ezrakits.com/signup