Danika's kit opens on the editorial and gets to the numbers on the next scroll. Audience by age, city and gender comes from her connected accounts rather than a screenshot, so the kit is current the day a brand opens it.

Digital cover, shop links and editorial sit in one column, each a link a brand can follow. Rates read alongside the packages they price, so usage and exclusivity appear as line items rather than extras.

Two portraits on black, then the story in two justified columns. Yasmin's kit reads like the opening spread of a magazine profile before it reads like a rate card.

Ezra pulls the audience breakdown and engagement rate from the connected account and computes them the same way for every kit, so the number a brand sees here matches the one in the campaign report later.

Orange ground, two frames, the name set large. Lana's kit is the one that shows how far the design system stretches: same structure as the others, none of the same look.

Every kit here is a live link, not a PDF. Update a rate or connect a new account and the page a brand already has open changes with it.

Kev founded In Lieu and creates around it, so his kit carries both: the label and the content, with the audience breakdown and engagement rate computed from his connected accounts the same way every kit here does it.

A brand opening it sees the work first and the numbers next, on a live link that changes when he does.

Set on cream with red type, Fernandez's kit leads with a row of editorials and a row of high fashion content, each frame credited to the photographer who shot it.

The layout is the pitch. A brand sees the range of work first and the rate second, which is the order that keeps the number from being the argument.