Learn what a media kit is, what to include, how to create one fast, and see real examples. Grab free templates and build yours in minutes.
What is a media kit?
A media kit is a one‑to‑two‑page profile that helps brands quickly understand who you are, who your audience is, and why you’re a fit. It typically includes your bio, audience and performance metrics, past brand work, and ways to contact you.
Why the media kit matters now more than ever
Brands no longer decide by follower count alone. They want engagement, authenticity, and clarity. Who is your audience, where do they live, and how deeply do they care.
A media kit is no longer a static PDF. It’s your digital portfolio and proof you can deliver. For beauty and fashion, short‑form video is now primary proof, so modern kits should showcase video alongside live metrics a brand can trust.
How Ezra turns your socials into strategy
- Pitch that reflects you and wins the brief — live, styled media kit from IG/TikTok/YouTube
- Reports that prove reach and engagement — real‑time metrics and clean presentation
- Contracts that protect value — Ezra Agent reviews terms so rates, usage, and rights match value
- Invoices and finance tracking — creates invoices, tracks payments, consolidates transactions
What to include in a media kit
- Short bio and positioning (niche, categories, cities)
- Audience demographics (age, gender split, top countries/cities)
- Engagement metrics (likes, comments, saves, reach, views)
- Past brand work and testimonials
- Featured content and links
- Contact details and availability
Create with Ezra Agent
Connect Instagram, TikTok, and YouTube. Ezra generates a live media kit styled to your brand with fonts, colors, and layouts under your control. Edit anything.
- AI‑assisted layout and typography tuned for beauty/fashion/lifestyle
- Live metrics pulled from connected socials (no screenshots)
- Public share link you can update without resending
- Optional PDF export when needed
Free media kit templates
Download and use these styles, or open them directly in Ezra.
- Minimal portrait (1‑page)
- Editorial grid (2‑page)
- Photography showcase (1‑page)
- Beauty/fashion feature (1‑page)
Media kit examples
Real media kits from creators who use Ezra. Open any tile to view their live kit.
Fernandez
NYC/LA
Fernandez x Ezra
Yasmin Suteja
Sydney, Australia
Yasmin x Ezra
Kev
Sydney, Australia
Kev x Ezra
Lana Kington
Sydney, Australia
Lana x Ezra
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Kat Vel
Australia/Europe
Kat x Ezra
Isabella Chen
New York, USA
Isabella x Ezra
Press kit vs media kit
A press kit is designed for journalists covering your brand; a media kit is for pitching partnership opportunities.
- Press kit: company boilerplate, executive bios, press releases, brand assets.
- Media kit: audience, engagement metrics, past work, collaboration options.
FAQs
- Do I need to include rates? Optional. Many creators share ranges only when a brand is qualified.
- PDF or link? PDF is familiar; a live link updates automatically and can be tracked.
- How long should it be? 1–2 pages. Put the best work up front.
- What metrics matter most? Saves, comments, reach, story views, and content performance over time.